Joe Lavin

Senior Director, Sensory

Joe is a Senior Director in the New York office specializing in sensory and innovation strategy. He draws from his background in Sensory and Consumer Science to help understand how to best bring a consumer centric approach to insight and strategy. This includes techniques designed to foster deeper conversations with consumers, allowing us to uncover latent needs and wants and helping our clients bypass internal biases hindering innovation.

Joe specializes in the front end of strategy, integrating novel ways to utilize design thinking and bring the voice of the consumer into the “fuzzy” portions of product, package and concept development. Before joining CLEAR, Joe was on the client side in both Research and Development and Marketing roles in global snacking, confections, skincare, beauty, and fragrance at Mondelēz, L’Oréal, and Unilever.

Joe enjoys traveling with his husband, and recently has started taking local cooking classes abroad, mainly so he can try to impress his family and friends when he returns.

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