With a background in Cognitive & Decision Sciences and extensive experience in market segmentation and opportunity prioritisation, Matt heads up our Marketing Sciences capability in the UK, ensuring rigour stays at the heart of everything we do and that our quant/ analytics approach remains at the industry’s cutting edge. He has worked to deliver and execute on strategic insight across varied categories, with recent clients including Bacardi, BP, Western Union, Ipsen and SSP.
Prior to joining CLEAR, Matt led insight projects including comms, concept and pack testing at BrainJuicer (now System1) and continues to bring a passion for the application of behavioural science and innovative methodologies to commercial challenges at CLEAR.
Outside of work Matt enjoys spending time with his wife and young daughter walking his dog in the countryside.
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