The next era of wellness
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The Wellness movement is not new. But, it’s just awakening and set to reach massive potential in the next 10 years. As it scales to a multi-trillion dollar industry, there are many opportunities for brands across categories in this space.
In this piece we look at the trends, shifts and most importantly, ways in for this exciting growth opportunity.
Let’s dive in!
Is your category at risk of being disrupted?
How to tell what’s ripe for disruption – and what to do about it
The crucial 4th lens of innovation you’re missing
May the 4th lens of innovation be with you
Do you mind(set)?
What’s the big deal about consumer mindsets – and what do they mean for brands trying to connect with modern audiences?
The next consumer change is coming
Will you be ready?
Why marketers need adaptive strategy
Five clear steps to take to shift to an adaptive marketing strategy