How do you re-charge a retail experience and target a new avant-garde generation of young Chinese consumers?

John Lewis & Partners

How do you export your brand to new markets?

GSK Consumer Health

How do you create an efficient brand portfolio from a $10.9bn joint venture?

Naturally additive

Delivering products that are Natural plus not Pharma minus

Winning in China

What’s next for alcohol brands?


Sizing the gap between brand promise and brand experience