How do you re-charge a retail experience and target a new avant-garde generation of young Chinese consumers?
John Lewis & Partners
How do you export your brand to new markets?
GSK Consumer Health
How do you create an efficient brand portfolio from a $10.9bn joint venture?
Delivering products that are Natural plus not Pharma minus
Winning in China
What’s next for alcohol brands?
Sizing the gap between brand promise and brand experience