How an illness is redefining wellness

COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness - and what brands can do now, next and beyond

How does perception shape reality?

Working with context to change behavior and unlock growth.

Sensory inputs falling into a funnel

Smarter, better, faster, stronger

Using Sensory Strategy to go beyond Design Thinking

Bacardi

How do we unlock maximum category value from our portfolio?

Bringing the Consumer in early

Creatives need not apply

Renovation

The New White Space Opportunity

Goliath & David – competing with the little guy

How big brands can compete with nimble start-ups

Goliath & David – the big and the vulnerable

How vulnerable is your category to insurgent brands?

5 key lessons for brands looking to win in ‘Naturals’

Why clarity on category, country and brand dynamics is crucial in creating strategies that win

Stress testing your premiumisation strategy

Five tests to pass and four rules to follow for success