How an illness is redefining wellness

COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness - and what brands can do now, next and beyond

The Patient Gap

Using patient insight to get better patient outcomes

Why patient insight is critical to improve patient outcomes

Better patient outcomes by understanding the whole patient, means better business

Winning in connected health

The connected world brings many opportunities to healthcare, the question is how do we unlock them?

Bringing the Consumer in early

Creatives need not apply

Empathy

The new force for transforming healthcare

Philips

Creating a brand new product for a brand new category