How an illness is redefining wellness
COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness - and what brands can do now, next and beyond
Smarter, better, faster, stronger
Using Sensory Strategy to go beyond Design Thinking
How do you bring emotion to a functional category?
How do we create a unifying positioning across multiple indications?
How do you identify the patients who can best benefit from our product?
The Patient Gap
Using patient insight to get better patient outcomes
Why patient insight is critical to improve patient outcomes
Better patient outcomes by understanding the whole patient, means better business
Winning in connected health
The connected world brings many opportunities to healthcare, the question is how do we unlock them?
Bringing the Consumer in early
Creatives need not apply