Sensory inputs falling into a funnel

Smarter, better, faster, stronger

Using Sensory Strategy to go beyond Design Thinking

Sprycel

How do you bring emotion to a functional category?

Celgene

How do we create a unifying positioning across multiple indications?

UCB

How do you identify the patients who can best benefit from our product?

The Patient Gap

Using patient insight to get better patient outcomes

Why patient insight is critical to improve patient outcomes

Better patient outcomes by understanding the whole patient, means better business

Winning in connected health

The connected world brings many opportunities to healthcare, the question is how do we unlock them?

Bringing the Consumer in early

Creatives need not apply

Empathy

The new force for transforming healthcare