We’ve identified five key areas which will shape brands as we navigate the global recession:
New customer segments – Identifying how your customer base has shifted – and the implications for your portfolio and innovation strategies
New customer behaviors – Understanding how persistent those behaviors are likely to be and the opportunities they represent for rapid, agile innovation
New frustrations – Areas of brand experience that brands have not invested in are becoming more obvious by the day – and eroding brand preference
New (old) needs – Brands that can deliver clear, useful propositions that address these needs (including those that have stayed the same) will win
New budget – Identifying areas where consumers will stop and start spending will allow proper rationalisation of portfolios to better meet these changed needs
If you’re facing these challenges and would like our perspective, we’ve created this rapid response system to help provide some answers.
Check back here for regular updates on our events, thinking and interviews.
Clear FAQs – brand strategy, business, innovation and experience in the new normal
How is Clear managing it’s business during the crisis?
What changes have you made to ways of working?
Brand Strategy FAQS
Should I do brand research right now?
How can I adjust my strategy for the now, what’s next and the long term?
Have you any examples of innovation processes you’re running during lockdown?
What can I do to fast-track innovations through my pipeline?
Customer Experience FAQS
My customer experience is now solely digital – how do I prepare to reintegrate other experience elements?
How can identify UX and CX pain points more rapidly?
Helping a global financial trading business to develop their post-crisis customer experience
Creating a future in-aisle experience for a nutrition giant to drive growth that aligns with the health and wellness objectives of multiple retailers
Activating the rapidly growing D2C opportunity for a global pet food giant
Wargaming the future strategy for a UK restaurant group looking to emerge from the crisis in the best shape
Producing virtual sensory labs for a global healthcare brand
Working with a global toothpaste brand on future innovations
Working with a global credit and debit card business to manage their brand and communications strategy through and beyond the crisis
Conducting virtual in-depth video interviews to understand a key target segment for a global alcohol brand