Navigating a
world of
constant change

At Clear, we’re helping our clients to identify the most likely scenarios that they will face in their markets and sectors through 2021 and 2022 and to build brand, innovation and experience strategies to match.  

We’ve identified five key areas which will shape brands as we navigate the global recession:

New customer segments – Identifying how your customer base has shifted – and the implications for your portfolio and innovation strategies

New customer behaviors – Understanding how persistent those behaviors are likely to be and the opportunities they represent for rapid, agile innovation

New frustrations – Areas of brand experience that brands have not invested in are becoming more obvious by the day – and eroding brand preference

New (old) needs – Brands that can deliver clear, useful propositions that address these needs (including those that have stayed the same) will win

New budget – Identifying areas where consumers will stop and start spending will allow proper rationalisation of portfolios to better meet these changed needs

If you’re facing these challenges and would like our perspective, we’ve created this rapid response system to help provide some answers. 

Check back here for regular updates on our events, thinking and interviews.

Clear thinking to help you get to next

This important piece from Kristyn Bertrams and Kristyn Siegert demonstrates the art of the possible for retailers and restaurateurs in a world where the physical in person experience no longer dominates.

Read the full article

How do you develop a user driven mentality in a feature driven and engineering led organisation? Eleanor Dodgson and Jen Zwilling share their strategies for success.

Read the full article

Get to next graphic

The pressure to create strategies for work, rest and play as we leave lockdown is growing by the day – here’s how we’ve been helping brands to prepare for beyond the crisis.

Read the full article

Our latest thought piece takes a closer look at why big brands are gaining even more market share in wake of the crisis and what big, established brands should do to cement their resurgence through 2021.

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COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness – and what brands can do now, next and beyond. Skaiste Nish and Fi Macleod investigate.

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Saying We just have to ride this one out, and then things can go back to the way they were” is understandable. Alexander Wipf explains why this approach isn’t helping us make the most of the current opportunity presented to us.

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Clear FAQs – brand strategy, business, innovation and experience in the new normal

Business FAQS

Includes:

How is Clear managing it’s business during the crisis?

What changes have you made to ways of working?

And more…

Brand Strategy FAQS

Includes:

Should I do brand research right now?

How can I adjust my strategy for the now, what’s next and the long term?

And more…

Innovation FAQS

Includes:

Have you any examples of innovation processes you’re running during lockdown?

What can I do to fast-track innovations through my pipeline?

And more…

Customer Experience FAQS

Includes:

My customer experience is now solely digital – how do I prepare to reintegrate other experience elements?

How can identify UX and CX pain points more rapidly?

And more…

Have a question about how best to manage the now, the next, the bounce and the long term?

Fill in your details below and we’ll come back to you in 24 hours

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Work we’re doing to help brands get to next

Helping a global financial trading business to develop their post-crisis customer experience

Creating a future in-aisle experience for a nutrition giant to drive growth that aligns with the health and wellness objectives of multiple retailers

Activating the rapidly growing D2C opportunity for a global pet food giant

Wargaming the future strategy for a UK restaurant group looking to emerge from the crisis in the best shape

Producing virtual sensory labs for a global healthcare brand

Working with a global toothpaste brand on future innovations

Working with a global credit and debit card business to manage their brand and communications strategy through and beyond the crisis

Conducting virtual in-depth video interviews to understand a key target segment for a global alcohol brand

Need help getting to next?

Contact:
Geraint Jones
Marketing Director, Global
Geraint.Jones@clearstrategy.com