Archive

Winning the innovation challenge in a world of infinite choice

Brave brands grow faster. Average annual sales growth of 10.7% was enjoyed by the top one third bravest brands, according to our research. A 1% average fall was suffered by the bottom third.1 We set out to rank 240 leading brands according to their bravery –

From customer centricity to customer value

Every business needs the ability to understand complex and changing customer needs, and the agility to respond to them. But many B2B companies are failing, on both counts. We can see that when it comes to customer centricity, B2B companies talk a good game. The problem

Clash of the Titans

There is only one thing certain about war, that it is full of disappointments and also full of mistakes. Winston Churchill   A genuine clash of the titans is unfolding before our eyes, and you’re likely playing a big role whether you realize it or not. But with

Clash of the Titans

"Paper or plastic"? Neither, thank you Not too long ago, if you stopped by your neighborhood supermarket to pick up some items for Tuesday night tacos, the cashier might have asked you, “Paper or plastic?” This represented your likely payment options, as you probably paid with

Goliath & David – the big and the vulnerable

In today’s market, even the most established brands are vulnerable to small, nimble insurgents. A new Clear study finds that anticipating change is the first step to a successful response. Barriers to entry are crumbling—and so is the status quo. How vulnerable is your category? Without

Helping Britain’s ‘hassled hard-workers’

Our work in the world of financial services has led us to identify a fascinating new customer group, shaped by seismic shifts in the social and economic landscape over the last 10-15 years. This group, the ‘hassled hard-workers’, often have wealth on paper but are

Unlocking deeper trust in banking

Trust. It’s a valuable commodity, but easily mislaid. That’s why brands obsess about establishing it, winning it, nurturing it and retaining it. In high street banking, trust is once again at the top of the agenda, with marketers nervously considering the potential for contagion from the ongoing

AI or DIE

Hey, Siri… What’s artificial intelligence? Artificial intelligence (AI) is commonly understood as the use of computers to handle tasks previously performed by humans. From Googling a place to eat to letting your car park itself, AI is touching and transforming nearly every aspect of our lives. This

Emotionally Stunted

In 2017 we concluded last year’s B2B marketing conference season with ‘Being human, for now, still has its advantages’, suggesting that B2B businesses were starting to get to grips with emotion in marketing. Depressingly, this year’s conferences again saw more consumer than business examples, sessions with

Insuring generation rent

5.4 million. The number of private tenants in the UK with no contents insurance.[1] 10.5 million. The total number of tenants in the UK with no contents insurance.[2] 81%. The percentage of generation rent without contents insurance.[3]   It would seem generation rent is getting bigger. And generation rent is taking more