Archive

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Delivering sustained growth

A June 2019 study by NYU Stern's Center for Sustainable Business has finally debunked the myth that consumers don't buy sustainable brands. For many years, brand managers have complained that whilst consumers claimed they intended to purchase sustainable products, in reality, they did no such

Taking charge

We are in the middle of a quiet yet significant electric revolution. In the US, electric vehicle (EV) sales totaled over 360,000 last year. It’s still a small proportion of the 17m+ new cars and light trucks that hit the road in 2018 but, significantly, it’s

Don’t be the next Dressbarn

Dressbarn is closing… is anyone shocked? It should be no surprise – who wants to shop at a barn? In the next five years, 75,000 US retail stores are projected to shutter and 21,000 – you read that right…21,000 – of them will be apparel

Winning the innovation challenge in a world of infinite choice

Brave brands grow faster. Average annual sales growth of 10.7% was enjoyed by the top one third bravest brands, according to our research. A 1% average fall was suffered by the bottom third.1 We set out to rank 240 leading brands according to their bravery –

The Patient Gap

Welcome to The Patient Gap, a Clear perspective on the opportunity to create more value for pharmaceutical companies, payers, prescribers and patients by better engaging patients. The Patient Gap was built out of an analysis of 3 proprietary studies – Brand Desire Pharma (2011), The Cost

Why patient insight is critical to improve patient outcomes

Pharmaceutical companies are failing to meet patient demands for closer involvement in the development of their healthcare, and they’re missing a major opportunity. According to our thought piece The Patient Gap, one in two patients wish pharmaceutical companies knew more about their lives. And one in

Retail 2030

Change. Future. Two words that are constantly top of mind. Two words that are laced with both excitement and anxiety. In a recent survey of Senior Retail Marketing Leaders (VP & Above), we asked, “when is change typically handled in your marketing department?” Shockingly, 50% of retail

From customer centricity to customer value

Every business needs the ability to understand complex and changing customer needs, and the agility to respond to them. But many B2B companies are failing, on both counts. We can see that when it comes to customer centricity, B2B companies talk a good game. The problem

Refocusing the role of marketing

What do Airbnb, ZocDoc, and Spotify have in common? They’re all examples of just how much consumer behaviors and preferences have changed in recent years. Today’s consumers would rather share than own; expect seamless, yet personalized buying experiences; and see value as being about more than

Clash of the Titans

There is only one thing certain about war, that it is full of disappointments and also full of mistakes. Winston Churchill   A genuine clash of the titans is unfolding before our eyes, and you’re likely playing a big role whether you realize it or not. But with