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Delivering sustained growth

A June 2019 study by NYU Stern's Center for Sustainable Business has finally debunked the myth that consumers don't buy sustainable brands. For many years, brand managers have complained that whilst consumers claimed they intended to purchase sustainable products, in reality, they did no such

Winning the innovation challenge in a world of infinite choice

Brave brands grow faster. Average annual sales growth of 10.7% was enjoyed by the top one third bravest brands, according to our research. A 1% average fall was suffered by the bottom third.1 We set out to rank 240 leading brands according to their bravery –

The Patient Gap

Welcome to The Patient Gap, a Clear perspective on the opportunity to create more value for pharmaceutical companies, payers, prescribers and patients by better engaging patients. The Patient Gap was built out of an analysis of 3 proprietary studies – Brand Desire Pharma (2011), The Cost

Why patient insight is critical to improve patient outcomes

Pharmaceutical companies are failing to meet patient demands for closer involvement in the development of their healthcare, and they’re missing a major opportunity. According to our thought piece The Patient Gap, one in two patients wish pharmaceutical companies knew more about their lives. And one in

Winning in connected health

With the increase in chronic health conditions, and pressure on health services - driven by ageing populations and post-recessionary healthcare budgets - there has never been a better time to leverage the benefits of connected technology. But with so many possibilities open to healthcare businesses across

Empathy

Healthcare is awash with complexity. Patients, providers, and manufacturers all struggle to achieve their respective goals. But there’s an untapped resource that can bridge the divide—and it’s a skill we all possess. We’re talking about the power of EMPATHY. Increasingly, businesses are putting the spotlight on

Challenging subconscious habits

The gap between ‘say v. do’ is getting bigger and bigger. Choice. A word packed with seemingly infinite possibilities. In one study, consumers significantly underestimated how many food-related choices they made in a single day. Out of 200 actual choices they made (236 to be exact),

Goliath & David – the big and the vulnerable

In today’s market, even the most established brands are vulnerable to small, nimble insurgents. A new Clear study finds that anticipating change is the first step to a successful response. Barriers to entry are crumbling—and so is the status quo. How vulnerable is your category? Without

5 key lessons for brands looking to win in ‘Naturals’

The end of World War II saw the rise of mass production. Consumers lapped up a constant stream of relentless innovation. Relentless innovation to make food taste nicer, smell better and cook faster. Relentless innovation that brought us more effective medicines and personal care products. All

Naturally additive

Naturals remains a significant growth opportunity for the consumer healthcare industry. Even in efficacy driven categories like pain relief, consumers are increasingly in search of more natural products. 22% of consumers in the UK and 62% in China claimed to have bought a more natural pain