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Delivering sustained growth

A June 2019 study by NYU Stern's Center for Sustainable Business has finally debunked the myth that consumers don't buy sustainable brands. For many years, brand managers have complained that whilst consumers claimed they intended to purchase sustainable products, in reality, they did no such

Renovation

In my last piece, I discussed breakthrough innovation. If you have ever worked on it, you know how exciting, challenging, frustrating and rewarding those projects are. One might expect that working on established big brands could be dull, not as challenging, or not as important career-wise

5 key lessons for brands looking to win in ‘Naturals’

The end of World War II saw the rise of mass production. Consumers lapped up a constant stream of relentless innovation. Relentless innovation to make food taste nicer, smell better and cook faster. Relentless innovation that brought us more effective medicines and personal care products. All

Naturally additive

Naturals remains a significant growth opportunity for the consumer healthcare industry. Even in efficacy driven categories like pain relief, consumers are increasingly in search of more natural products. 22% of consumers in the UK and 62% in China claimed to have bought a more natural pain