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Beyond Purpose

Change is hard. No matter how much we might want to change or improve, making it happen is never easy. That’s just as true for my regular attempts to get fit, as it is for marketing directors’ ambitions to transform their brands. It can be

grpahic of a plastic bottle with a red cross through it

Delivering sustained growth

A June 2019 study by NYU Stern's Center for Sustainable Business has finally debunked the myth that consumers don't buy sustainable brands. For many years, brand managers have complained that whilst consumers claimed they intended to purchase sustainable products, in reality, they did no such

Winning the innovation challenge in a world of infinite choice

Brave brands grow faster. Average annual sales growth of 10.7% was enjoyed by the top one third bravest brands, according to our research. A 1% average fall was suffered by the bottom third.1 We set out to rank 240 leading brands according to their bravery –

The Patient Gap

Welcome to The Patient Gap, a Clear perspective on the opportunity to create more value for pharmaceutical companies, payers, prescribers and patients by better engaging patients. The Patient Gap was built out of an analysis of 3 proprietary studies – Brand Desire Pharma (2011), The Cost

Why patient insight is critical to improve patient outcomes

Pharmaceutical companies are failing to meet patient demands for closer involvement in the development of their healthcare, and they’re missing a major opportunity. According to our thought piece The Patient Gap, one in two patients wish pharmaceutical companies knew more about their lives. And one in

Empathy

Healthcare is awash with complexity. Patients, providers, and manufacturers all struggle to achieve their respective goals. But there’s an untapped resource that can bridge the divide—and it’s a skill we all possess. We’re talking about the power of EMPATHY. Increasingly, businesses are putting the spotlight on

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