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Beyond Purpose

Change is hard. No matter how much we might want to change or improve, making it happen is never easy. That’s just as true for my regular attempts to get fit, as it is for marketing directors’ ambitions to transform their brands. It can be

Winning the innovation challenge in a world of infinite choice

Brave brands grow faster. Average annual sales growth of 10.7% was enjoyed by the top one third bravest brands, according to our research. A 1% average fall was suffered by the bottom third.1 We set out to rank 240 leading brands according to their bravery –

From customer centricity to customer value

Every business needs the ability to understand complex and changing customer needs, and the agility to respond to them. But many B2B companies are failing, on both counts. We can see that when it comes to customer centricity, B2B companies talk a good game. The problem

Professional services: Escape the innovation trap

True digital disruption is long overdue within professional services Clients want to see the latest technologies proactively harnessed to create efficiencies and increased value for money; firms stand to benefit by increasing margin and revenues without additional headcount[1]. Yet for all the noise and column inches heralding

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