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The Patient Gap

Welcome to The Patient Gap, a Clear perspective on the opportunity to create more value for pharmaceutical companies, payers, prescribers and patients by better engaging patients. The Patient Gap was built out of an analysis of 3 proprietary studies – Brand Desire Pharma (2011), The Cost

Goliath & David – competing with the little guy

It seems the rules of brand engagement are changing every day. In this climate, even long-standing category leaders need transformational strategies to win. A 2017 Clear study found that even established companies and stable categories are vulnerable to the rise of insurgent brands, as discussed in

AI or DIE

Hey, Siri… What’s artificial intelligence? Artificial intelligence (AI) is commonly understood as the use of computers to handle tasks previously performed by humans. From Googling a place to eat to letting your car park itself, AI is touching and transforming nearly every aspect of our lives. This

5 key lessons for brands looking to win in ‘Naturals’

The end of World War II saw the rise of mass production. Consumers lapped up a constant stream of relentless innovation. Relentless innovation to make food taste nicer, smell better and cook faster. Relentless innovation that brought us more effective medicines and personal care products. All

EXPERIENCE GAP

Disappointments. We’ve all had them. That moment when someone or something lets you down. When they fail to live up to expectations. When the promises they’ve made are exposed as untrue. How many times has a brand done that to you in the past year? Welcome to the

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