Barclays

Overview

We helped Barclays reframe the world of credit cards and identified a huge opportunity in mobile peer-to-peer payments and lending.

Challenge

Barclays wanted to define the future of their credit card business.

Solution

We started by redefining their business through consumer eyes: not credit cards, as that was the world as we knew it and an internal definition. We took a consumer definition of the world of borrowing and buying.

We mapped and sized the market, existing customers and key opportunities, and uncovered a simple insight which led to a big opportunity!

Result

A simplified and more profitable portfolio of products and clear opportunities for innovation.

Pingit, launched by Barclays in 2012, is a groundbreaking innovation gaining over 1m downloads and growing net revenue 21%