What's the future of borrowing and buying?


We helped Barclays reframe the world of credit cards and identified a huge opportunity in mobile peer-to-peer payments and lending.


Barclays wanted to define the future of their credit card business.


We started by redefining their business through consumer eyes: not credit cards, as that was the world as we knew it and an internal definition. We took a consumer definition of the world of borrowing and buying.

We mapped and sized the market, existing customers and key opportunities, and uncovered a simple insight which led to a big opportunity!


A simplified and more profitable portfolio of products and clear opportunities for innovation.

Pingit, launched by Barclays in 2012, is a groundbreaking innovation gaining over 1m downloads and growing net revenue 21%

  • This field is for validation purposes and should be left unchanged.