For this new social retail experience to work, we needed to use technology in the right way to free up the opportunity to have important face to face conversations.
Clever use of mobile queuing technology allowed shoppers to book in a conversation with a retail partner while browsing – and reduced frustrating waits for staff members to become available.
As work progressed, it became clear that the design system and brand identity needed to live up to the promise of the experience.
Clear created a simplified logo that works across tier 1-5 cities in both Mandarin and English and which also more importantly worked across both physical and digital channels.
The visual identity system created a new way to communicate D.Phone’s unique service proposition using a new colour and series of animations.