Our Thinking

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Do you mind(set)?

What’s the big deal about consumer mindsets – and what do they mean for brands trying to connect with modern audiences?
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5 simple steps to a stronger corporate purpose

A Clear summer challenge

The next consumer change is coming

Will you be ready?

Driving customer centricity in tech

Getting from "don’t be evil" to respect for – and from – your users

7 insights on the future of the Financial Services CMO

Easier to read than your marketing dashboard, and arguably just as useful

Diversify or rationalise?

What's the right portfolio optimisation strategy in 2021?
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