EXPERIENCE GAP

Sizing the gap between brand promise and brand experience

Redefining brand experience for the home-centric digital economy

Distinctive, human brand experiences ARE possible, online and at home

How do you balance trust, distinctiveness and purpose in a crisis?

Tech brands need to think user, not feature first

Why knowing how your users feel is the key to finding growth in a crisis
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Helping our clients to get to next

Work we're doing to deliver scenario planning support beyond lockdown

Returning to the tried and true

What big, established brands should do to cement their resurgence through 2021

How an illness is redefining wellness

COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness - and what brands can do now, next and beyond
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