Healthcode had lost its way in jargon, a hard-to-navigate website, and a dated identity. A significant departure from their pioneering technology that simplified processes for the people in the industry. Their brand didn’t communicate their ethos, people, products, or impact. Our challenge was to build their identity, portfolio architecture, graphics, colours, comms, visuals, and tone of voice from the ground up.
We redefined Healthcode’s essence, personality, purpose, and values by creating a straight-talking, no-nonsense tone of voice and a bold, dynamic identity. The result reflected their tenacious spirit and shook up the industry standards, ultimately depicting what Healthcode does best.
The new Healthcode logo comprises a beacon and subtle ‘+’ symbol within a lowercase wordmark. It was rendered in lowercase to maintain a friendly and conversational tone. The ‘+’ sign is synonymous with the healthcare sector, positivity, and betterment. We subtly incorporated it into the brand’s first character – its north star – the ‘h’ – to show a direct link to its unwavering focus on improving things for the industry. The final result reflects Healthcode’s down-to-earth and human relationship with its customers.