We spent a significant amount of time understanding the various perspectives across the organization and customer base.
As part of this, we conducted thorough brand and competitor audits, and developed fully visualized concept routes to evaluate potential positioning directions. We used the results to create a revitalized positioning narrative that spoke to Landis+Gyr’s history, present, and future as a company. Next, we refined the identity design with updates to the logo, color palette, typography, and image direction. This created a cohesive look and feel that amplified the positioning as partners in utility transformation. A new brand personality of vision and optimism was reflected in the identity and tone of voice, creating a more progressive brand for the future.
Once the narrative and visual identity were in place, we created an exhaustive set of key deliverables, applications, and touchpoints. We paired this with a thoughtfully designed set of brand guidelines to enhance usability, applicability, consistency, and the sense of unity across their global business, touching everything from the brand logo to the iconography.