The brand’s mission informed all our thinking around the identity development and CX strategy.
We knew that to stay competitive, the brand needed to convey that Lyca Mobile had evolved into a larger ecosystem providing exceptional digital experiences through the entry point of mobile. Another key challenge was creating relevancy between loyal customers and the new audience Lyca Mobile hoped to attract.
We identified three core parts needed to create and communicate Lyca Mobile’s new CX-centric offer: brand & messaging, product & experience, and infrastructure & ecosystem. Successful interactions between these elements would lead to meaningful brand experiences aligned with brand promises, a seamless and innovative product portfolio, and the use of digital to accelerate brand growth.