We worked collaboratively with Nestlé Health Science for over six months to bring patient and HCP needs to the forefront. This was the critical piece in understanding their potential role in the nutritional management of Type 2 Diabetes.
The process began with a period of business and market immersion to uncover internal hypotheses and clarify where unknowns remained, working closely with multiple stakeholders across the globe. Given varying perspectives and levels of market maturity, we leveraged a diverse suite of tactics such as mining existing data and insights, exploring trends, and analyzing competitor activity. We also looked for inspiration from parallel categories to see what was driving results.
By consolidating current understanding and filling knowledge gaps, we were able to create a holistic view of patient and healthcare provider (HCP) nutrition needs in the Type 2 Diabetes space and were able to build out initial profiles of potential patient targets, map their patient journey, and understand the role that HCPs played at each point – meaning that we could begin to focus on the biggest opportunities within the journey.
This was then translated into distinct strategic opportunity platforms, which we used as springboards to develop product and service innovation ideas in a two-day co-creation workshop for the global Nestlé Health Science team. We explored two key objectives together:
Build on the insights underpinning our opportunity platforms and fill any knowledge gaps through in-person discussions with patients and HCPs.
Utilize the opportunity platforms and supplementary insights to generate product and service ideas that delivered against the unmet needs of our targets.