In response to Nomad Foods’ engagement, our comprehensive solution encompassed a multi-faceted approach to address their challenges. We initiated the process by conducting an in-depth existing insight and knowledge audit. Subsequently, qualitative consumer research was undertaken to delve into the intricacies of consumer perceptions and behaviors. Based on the insights garnered, we meticulously prioritized opportunities to drive effective outcomes.
Building upon this foundation, we embarked on crafting a compelling and resonant product positioning strategy that was tailor-made to surmount the identified barriers. The collaboration also entailed strategic road-mapping, ensuring a cohesive and actionable plan that aligned with Nomad Foods’ vision and objectives.