We successfully formulated a comprehensive category vision and framework rooted in a deep comprehension of consumer dynamics, providing Ornua with a roadmap to inform their strategic choices for the next five years.
Our solution encompassed:
– In-depth consumer segmentation and the creation of a Growth Map™
– Rigorous assessment and prioritization of opportunities
– Development of a strategic approach
– Creation of an illustrative ‘Bringing it to life’ video and poster, encapsulating the strategy’s essence.