The program has been giving startups critical access to pet health and nutrition expertise, proof-of-concept funding, and established commercial networks since its 2020 launch. Over the course of our partnership with the Unleashed Accelerator Lab, we’ve coached 18 startups alongside the multidisciplinary Purina team and helped to nurture five successful proofs-of-concept to the point where they could be scaled up by the Nestlé Venture Fund (with more to be added from the current class of 2022).
The unique structure and industry focus of the program has allowed for a truly symbiotic value exchange. Startups can do what they do best: build, test, and iterate, but in a supportive environment of world-class experts provided by Purina. Meanwhile, the Purina team is strengthening their own capabilities in agile ways of working and future-proofing their portfolio through fostering loyalty and collaboration with cohorts.
With over 200 applications for six spots every year since 2020, we’ve helped to build a program that itself has improved through an iteration of build, test, and learn. Each year has contributed to this program being acknowledged as the best practice example for startup acceleration within the global Nestlé ecosystem.