As part of our solution for Virgin Atlantic, we recognized a prevailing deficiency in the thoughtfulness of many travel experiences. Our analysis revealed that Virgin Atlantic uniquely possessed the innovation, human touch, and imaginative prowess needed to craft the distinct and exceptional experiences that our target audience desired.
To address this, our approach comprised:
Conducting a comprehensive Business & Insight Audit
Scrutinizing Competitors & Industry Trends
Carrying out thorough Consumer Segmentation
Exploring Segments through Qualitative Analysis
Developing a Targeted Brand Positioning
Establishing Strategic Guardrails
Articulating the Creative Agency Briefing.