SJ Brooks

SJ is an Associate Director with a background in consumer insights and strategy. She specializes in quantitative methodologies and loves blending technical rigor with strategic creative freedom.

In her time in the insights and strategy world, SJ has worked with clients both big (including Meta, Disney, and Nike) and small (like her favorite regional Taco Chain, and a medication for a rare disease state). Her favorite projects to date have been a segmentation for voting behavior change, human foresights and innovation in the BevAlc space, and a longitudinal tracker / dashboard of broadcasts in the sports space.

Outside of work SJ loves to run, hang out with her dog, and send absurdly long voice memos to anyone who will listen.

Connect with SJ Brooks