Tereze Userovska

With over 5 years of experience, Tereze is a seasoned expert in advising brands on innovation strategies, specializing in quantitative insights and multidisciplinary projects to drive brand growth. She excels in harnessing the power of behavioral science in marketing, evident through her successful guidance to Reckitt on implementing nudging techniques for water conservation. Tereze has also played a key role in establishing behavior change measurement programs for Unilever, evaluating the impact of consumer education through platform videos. Her impressive client portfolio includes renowned FMCG companies such as Reckitt, Unilever, Pladis, Evergreen, as well as notable engagements with Diageo, AbInBev, Jägermeister, Nestle, Costa, Panasonic, Lightspeed, and Tesco.

Outside of work, Tereze finds joy in engaging in various physical activities, including gym workouts, hikes, HIIT sessions, and yoga. She also has a deep appreciation for board games and cherishes moments spent with her family in Latvia.

Connect with Tereze Userovska