Our work delivered clarity at a time when the businesses and marketing teams that worked for them were managing significant change. Clear’s simple, globally understood platform for growth became a marketing touchstone. It built connectivity and common ground between and across multidisciplinary teams.
GSK’s Consumer Healthcare business reported sales of £7.8 billion in 2017 and since 2015 sales have grown 4% on a 3 year CAGR basis (2015-2017 at 2014 CER) with an overall improvement in operating margins from 11.3% in 2015 to 17.7% in 2017.
100% of the innovation ideas delivered exceeded IPSOS Action Standards.
Between 2014 and 2017, GSK’s share of the digestive health category grew 4.3% to 6.8% globally, driven largely by the Tums brand.
GSK made the decision to buyout Novartis’s stake in the JV in March 2018.