In the past, marketers needed to ask a small group of people what they thought of a brand to try and uncover its characteristics.
Now, in an increasingly digital world, brands are codified continuously in the vast amounts of data on the internet.
The Brand Desire Engine harnesses all of this data to understand a brand’s Signature. It then conducts an advanced analysis of this data to detect prominent characteristics. It overlays the data with revenue performance data, mapped to search data. The algorithms assess the presence of brand characteristics that are consistently driving revenue performance over time. These “brand desire” characteristics are then processed to understand the unique optimal combination brands should be aiming to create to maximize revenue growth.
The true power of AI lies in understanding depth and scale that humans otherwise can’t comprehend, performing consistent statistical analysis humans are unable to produce, and providing explanations of data that only machines can achieve.