Our Thinking
Winning the innovation challenge in a world of infinite choice
Many brands are paralysed by fear of what to do next. The winners will be those brave enough to think, plan and act like a start-up
Why patient insight is critical to improve patient outcomes
Better patient outcomes by understanding the whole patient, means better business
Winning in connected health
The connected world brings many opportunities to healthcare, the question is how do we unlock them?
From customer centricity to customer value
How to avoid the mistakes made by the B2B companies that fail their customers
Refocusing the role of marketing
When change is the only constant, how can marketing strategy help you stay ahead?
