Our Thinking

Why you should be building an engaging corporate narrative in 2021
How to tell the story of your business to employees, customers, investors and other stakeholders in a way that drives the business forward

Innovation in a post-Covid & post-post-it world
Getting past the post-it addiction to create better ways of working and more effective innovation

Redefining brand experience for the home-centric digital economy
Distinctive, human brand experiences ARE possible, online and at home

Tech brands need to think user, not feature first
Why knowing how your users feel is the key to finding growth in a crisis

Helping our clients to get to next
Work we're doing to deliver scenario planning support beyond lockdown

Returning to the tried and true
What big, established brands should do to cement their resurgence through 2021

How an illness is redefining wellness
COVID-19 has catapulted health and wellness to the fore more than ever before. We want to explore how this is (and isn’t) changing wellness - and what brands can do now, next and beyond