There’s one metric that will always be relevant: growth.
Here’s the thing – growth also happens to be a metric that’s subject to an ever-changing set of forces that are (more often than not these days) unpredictable and uncontrollable.
Coming out of the pandemic, the fast-moving consumer goods (FMCG) industry in particular is still facing new and arguably tougher challenges: supply chain shortages, the changing face of retail, the climate crisis, war, economic instability, inflation. Not only does the list seem endless, but the next disruptive force is also lurking in the distance, waiting to strike.
Over the past few years, we’ve shared a lot of our thinking on how to navigate growth challenges amidst seismic change. From getting to next to harnessing the experience opportunity to adaptive strategy, we’ve covered this topic from every angle.
Given the breadth of our global client base, we have a front row seat to see where growth lives, thrives, and subsides inside consumer goods organizations.
We’ve used those years of experience to identify 7 pillars that are crucial for building FMCG brands fit for the future and helping business leaders face the next set of market shifts.