Clear is a global growth strategy consultancy

Clarity has the power to:
Illuminate possibility
Fuel growth
Disrupt categories
Inspire innovation
Create change
Transform the future
Cut through complexity
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We deliver clarity to drive growth at the intersection of brand, experience and innovation

What we do

We work with clients on their biggest, toughest transformational challenges to create a future-proofed strategy for change.

Discovering new routes to growth

Our proprietary GrowthMap methodology leverages sophisticated data, analytics and insight to identify new sources of opportunity and ways to realize growth.

Bringing new to world innovation

We unlock new growth with breakthrough innovation across product, service, brand and experience.

(Re)inventing brands

We create and deliver brand purpose, positioning, identity and expression for brands on a path to growth.

Designing connected human experience

From customer journey mapping to experience optimization and design, we diagnose, design and deliver winning customer experiences

Integrated teams & end-to-end capability and solutions

Integrated teams & end-to-end capability and solutions

Insight

Rigorous quantitative and robust qualitative research blended with AI-powered big data to unearth insights at-scale.
Clear Strategy our services Insight gif

Strategy

Comprehensive exploration and evaluation to develop and deliver clear, actionable strategy.

Design

We take a creative approach fuses human insight, emerging aesthetics, and industry understanding to meticulously craft thriving brands that forge meaningful connections.

Development

Our incubation and innovation group drive disruptive solutions, facilitating iterative development and testing to unlock growth opportunities beyond the norm for brands.

Implementation

Our expert teams ensure seamless implementation of brand experiences across physical and digital realms, upholding strategic and creative intent.

Measurement

Our Total Experience Tracker, powered by Fluency, collects data from various sources to measure and monitor a brand's evolving consumer experience. It provides a unified, single source of truth for performance tracking throughout the consumer journey.

Our work

Shaping the future through innovative ideas and expertise

Virgin Atlantic
  • Brand
  • Experience
  • Innovation

Virgin Atlantic

What strategies can be employed to reshape an airline's image and guarantee alignment with its intended audience?

Mars
  • Brand
  • Innovation

Mars

How did Mars adapt Snickers and Twix to align with evolving consumer preferences for healthier snacking while maintaining their appeal across diverse markets?

TikTok
  • Brand
  • Experience

TikTok

How can we identify key areas of differentiation to provide a unique user experience and convey brand worth?

NBA
  • Brand
  • Innovation

NBA

How can we increase engagement with the next generation of fans?

John Lewis & Partners
  • Brand
  • Experience
  • Innovation

John Lewis & Partners

How do you export your brand to new markets?

Vans
  • Brand
  • Innovation

Vans

How do you reconnect with street culture to drive growth?

Jameson
  • Brand
  • Innovation

Jameson

How can we revive relevance while respecting tradition?

Church’s & Texas Chicken
  • Brand
  • Experience
  • Innovation

Church’s & Texas Chicken

How do you revitalise a brand at home and abroad?

We’re committed to driving commercial impact

For 20+ years we’ve delivered growth in the global market. Delivering smart, actionable outcomes that seamlessly integrate into businesses.

Our clients

Industries

Working across verticals with some of the biggest brands in the world gives us a unique vantage point to think differently.

FMCG
Automotive
Healthcare
Retail
Restaurants
Fashion
Technology
B2B
Telecommunications
Media
Financial Services

Our thinking

Innovative thinking that drives results.

Learning to love the slow burn in CX

Learning to love the slow burn in CX

How incremental change can convince customers that your brand is The One

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The crucial 4th lens of innovation you’re missing

The crucial 4th lens of innovation you’re missing

May the 4th lens of innovation be with you

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In the battle for relevance, customer centricity will win

In the battle for relevance, customer centricity will win

How tech companies can lead with CX to deliver customer value and earn respect

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The Clear guide to the top 10 trends at Expo West

The Clear guide to the top 10 trends at Expo West

Here's why you should give a F

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3 essential solutions for inclusive branding

3 essential solutions for inclusive branding

Exploring inclusive branding challenges and what their solutions look like

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8 Key Strategies for Reaching Gen Z: A Guide to Effective Marketing & Branding

8 Key Strategies for Reaching Gen Z: A Guide to Effective Marketing & Branding

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Let’s tackle your toughest challenge

We understand that every business faces its own unique set of obstacles, and that a one-size-fits-all approach simply won’t cut it. That’s why we’re committed to unlocking customised solutions that are tailored to your specific needs and goals.

What’s the future of our category?
How do we reinvent our brand?
How do we transform the customer experience?
How should we optimize our portfolio?
What are the opportunities that we should prioritize?
Where should we focus our resources to unlock growth?
How do we create breakthrough innovation?