Standpunkte

Delivering sustained growth
Why your approach to sustainability will define your future ability to do business - and how to stay ahead of the pack

Blockchain needs a piggyback
How blockchain brands can prepare for and survive big structural shifts

Winning the innovation challenge in a world of infinite choice
Many brands are paralysed by fear of what to do next. The winners will be those brave enough to think, plan and act like a start-up

Why patient insight is critical to improve patient outcomes
Better patient outcomes by understanding the whole patient, means better business