Standpunkte

Professional services: Escape the innovation trap
Creating meaningful client value and competitive advantage through innovation strategy

Beware the pitfalls of focusing on your core
Is your retail strategy hindering or supporting long-term growth?

Helping Britain’s ‘hassled hard-workers’
How high street banks can move from financial providers to financial health consultants

5 key lessons for brands looking to win in 'Naturals'
Why clarity on category, country and brand dynamics is crucial in creating strategies that win